As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.
Costco has reversed its long-standing beverage partnership, restoring Coca-Cola products to all 921 global food courts by ...
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...
If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...
Costco Wholesale Corporation (NASDAQ:COST) has ended its decade-long relationship with PepsiCo Inc. (NASDAQ:PEP), returning ...
Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...
INDIANAPOLIS — The Pepsi Era is over at Indianapolis Motor Speedway. On Wednesday, IMS announced a multiyear partnership designating Coca-Cola as the official soft drink and water sponsor of the ...
Attempt to reclaim alleged unpaid debts comes months after 25-year relationship with cinema chain came to an end ...
Under the new deal, Coca-Cola Consolidated will serve as the official partner of the Indy 500 Red Carpet and will participate ...
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