The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Add Yahoo as a preferred source to see more of our stories on Google. A variety of different types of sodas in ice - Davizro/Getty Images If you're a big player in the soda game and wanna be taken ...

Pepsi's Drips lineup is part of a broader effort by soda makers to keep abreast of consumer demand for premium, visually engaging drinks. This story was originally published on Restaurant Dive. To ...

Allison claimed the 1987 Pepsi Firecracker 400 at the age of 49 years, seven months and one day. The following February, he won the Daytona 500 at 50 and remains the oldest victor of that event. In ...