This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pepsi unveiled a new holiday marketing effort that ...
PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...
Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...
The feud between Pepsi and Coca-Cola has been going on for decades. Coca-Cola and Pepsi actually do taste different, and there's been much debate among consumers about which one tastes better. The ...
Social content attacking its chief rival remains a focus for Pepsi as it tries to boost zero-sugar offerings for the holidays. Pepsi is toying with its chief rival’s holiday marketing iconography to ...