WASHINGTON, D.C. — The advertising division of Comcast has hired an individual with experience at both Major League Baseball and as head of the Washington Post Creative Group — in addition to a ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution When you purchase through links on ...

Comcast (NasdaqGS:CMCSA) has completed rural broadband buildouts in Indiana and Florida, connecting thousands of previously ...

NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising released its annual Comcast Advertising Report including data, analysis and actionable insights on the trends impacting the viewers, buyers and ...

On Thursday, Comcast announced it’s licensing its first-party data to VideoAmp. New types of inventory have become more widely available, but measurement hasn’t kept up, said Claudio Marcus, VP of ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, the company fosters powerful connections between brands and their audiences as well ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...