Hasbro is bringing back the Legacy Evolution Commander Class Armada Optimus Prime at $99.99 so it can combine with the new Age of the Primes Jetfire.

Whether challenging Megatron's schemes or rallying his Autobot troops, Optimus Prime has an impressive statement for nearly ...

Transformers fans that caught yesterday’s leaks for Hasbro’s Studio Series 86 Commander Class Optimus Prime didn’t have to wait long for pre-orders to drop on this highly anticipated figure. It’s ...

Inspired by the iconic Transformers: The Movie, there's more than meets the eye with Hasbro's newest action figure take on Optimus Prime. Reading time 2 minutes There are a lot of Optimus Prime ...

The company rolled out a new category, Behavioral Licensing, meant to preserve each character's personality, canon, and voice while in use. In addition, safety guardrails are expected to be in place ...

Optimus Prime and Megatron just became robots in more than one sense. That's because Hasbro, the American toy and games giant, released artificial intelligence versions of 12 popular characters — a ...

Hasbro has revealed the latest addition to the Transformers Generations action figure line, and it's an unusual one. IGN can exclusively debut the first images and details for the Target Optimus Prime ...