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Cracker Barrel Logo Controversy, Explained

The Cracker Barrel Logo Controversy, Explained

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand controversy, explained.

Fox Business on MSN · 17h

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

USA TODAY · 4d

Farewell to the Barrel Man: Cracker Barrel unveils new logo — and offers a free side

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.

12hon MSN

Cracker Barrel's logo controversy, explained

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

19hon MSN

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

6don MSN

Cracker Barrel Doubles Down on Remodeling Efforts with New Logo and Menu Items

Fans of the Southern-inspired restaurant have voiced their critiques of the chain's modernization and remodeling efforts ...

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