Like unique and tasteful artwork, practical goods and the Diet Coke Crocs that went viral.

Diet Coke is getting a makeover to try to invigorate the sugar-free soda's slumping sales. Coca-Cola Co. said Wednesday it's adding a slimmer 12-ounce Diet Coke can, updating the logo and offering the ...

Both diet and regular sodas come with health risks — but one may do more damage to your metabolism and liver over time.

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

New year, new Diet Coke! The brand is kicking off 2018 with a new can design and four new flavors, Coca-Cola announced Wednesday. The new design maintains the brand's iconic silver background but ...