Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

As one of the nation's most popular soft drinks, it might seem like Diet Coke has been around forever. But, it might surprise soft drink enthusiasts to learn that the drink — first offered in 1982 — ...

Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old ...

Taylor Swift says she's a big fan of Diet Coke – in fact she's a little obsessed -- and the synergy gods must've been listening, because the Grammy winner has teamed up with the beverage company for a ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.