Like unique and tasteful artwork, practical goods and the Diet Coke Crocs that went viral.

Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Most of us know how refreshing and satisfying a Coke can be. Whether it’s poured over ice on a hot summer day, is accompanying a burger and fries at lunch or is sipped alongside a tub of buttery ...