NEW YORK Diet Pepsi is sending a valentine to soda lovers, now that the soft drink s staying power has been improved with a new sweetener. Starting at the end of January, PepsiCo Inc. will begin ...
Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...
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