Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

NEW YORK Diet Pepsi is sending a valentine to soda lovers, now that the soft drink s staying power has been improved with a new sweetener. Starting at the end of January, PepsiCo Inc. will begin ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

An award-winning director, he created ads for brands like Diet Pepsi (starring Michael J. Fox) by bringing a Hollywood sensibility to the small screen. By Alex Williams Rick Levine, an award-winning ...

Diet Pepsi's Cindy Crawford ad was off the charts in all categories - it was the clear winner in likeability and brand recall, and also did well in message recall. Building on a much older Cindy ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...