In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

It’s a special time of year, so make sure that your holiday direct mail reflects the special types of offers they want. Don’t just send a postcard, be extra creative for the holidays to not only stand ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...