Disney just landed in hot water with the U.K.’s Advertising Standards Authority (ASA) over its decision to show a dismembered ...
Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...
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Disney bets it all on Baby Yoda—Super Bowl ad for The Mandalorian & Grogu has fans in tears
The Mandalorian and Grogu, and instead of cramming in surprise cameos or nostalgia overload, the studio went for something ...
Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation to advertisers Tuesday. Before detailing the company’s daily ...
As Variety celebrates its 115th anniversary, we peered back into the archives to honor some of Hollywood’s biggest movers and shakers that were chronicled in the pages of Variety Magazine. The Walt ...
Disney is making it easier for certain advertising platforms to bid on ad slots from its streaming platforms. Executives say direct integrations will increase advertising demand overall without taking ...
Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load ...
The Hulu tile on Disney+ has also surpassed over 1 billion hours of viewing since it launched last year. Disney is flexing its muscles as one of the industry leaders in live streaming content. On ...
Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+. That number includes 112 ...
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