Like any beauty trend, you can gauge its longevity through TikTok. Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter ...

As an admitted late night TikTok scroller who just so happens to be obsessed with excessive amounts of blush (anyone else?), it makes sense that I would be a total mainstay on BeautyTok. From blush ...

For once, TikTok has been influenced: A prevalent makeup style on Douyin, the Chinese version of the video-sharing app, has migrated to TikTok — and exploded in popularity. Dubbed “Douyin makeup,” the ...

Listen up, beauty enthusiasts and trend trackers! While you've been busy perfecting your winged eyeliner, a beauty revolution has been brewing on the other side of the Great Firewall. Douyin, China's ...

With the popularization of K-pop, K-beauty, anime and J-beauty, more people have been gaining interest in East Asian culture. With an increase of beauty or fashion influencers creating content around ...