NEW YORK (AP) — When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero. Starting next month, the country’s No. 3 soft drink company plans to roll out 10-calorie versions of ...

Few things are as downright delicious as a crisp, freshly opened can of Dr Pepper. The perfect beverage to accompany any day of the week, Dr Pepper also manages to elevate practically every major ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is driving down scores among women, according ...