Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...

The Super Bowl may be the NFL's biggest night, but it's also a super-sized stage for blockbuster commercials. And this year's showdown between Cincinnati Bengals and the Los Angeles Rams — which airs ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.