NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is driving down scores among women, according ...

NEW YORK -- Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims ...

Few things are as downright delicious as a crisp, freshly opened can of Dr Pepper. The perfect beverage to accompany any day of the week, Dr Pepper also manages to elevate practically every major ...