University of Kansas researchers found that youths who don't smoke reported e-cigarette ads were appealing and memorable, and they accepted the information they presented without question.

Teens who see frequent ads for e-cigarettes are more likely to pick one up and start vaping, a new study has found. The US Centers for Disease Control and Prevention said today that middle and ...

E-cigarettes are to be shown in a TV advert for the first time, but will it be too sexualised for peak-time audiences?

She's in ads that stop kids from getting vaccinated and tell them smoking e-cigarettes is cool.

The tobacco industry has a history of targeting young people in its advertising to attract new customers. As vaping and electronic cigarettes have grown in popularity, advertisers are up to the ...

E-cigarette advertising tactics—including the use of celebrities and product placement in music videos and movies—mimic the strategies that were so successful in making smoking seem glamorous ...

Electronic cigarettes advertisers are set to be governed by new rules preventing brands from targeting children and indirectly promoting tobacco products.

When Philip Morris introduced Marlboro cigarettes in 1924, the ads, far from showing a rugged horseman in some sage-strewn arroyo, depicted a sophisticated modern woman. The cigarettes featured an ...

T here’s a new threat facing the growing popularity of electronic cigarettes, or e-cigarettes, and the small “vaping” shops that sell them. The Food and Drug Administration (FDA) recently announced ...

Our last dispatch on the electronic cigarette saga in January detailed an unregulated industry that was reveling in the twilight of a period of total freedom. E-cig companies could pay movie stars ...

Both e-cigarettes and combustible tobacco products fulfill one primary function: They’re incredibly efficient delivery systems for nicotine.