The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were ...

TV measurement firm EDO documented the most effective ads of this year's Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes campaign has apparently achieved the highest ever score for outdoor advertising ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

June 27 (Reuters) - U.S. cable companies and satellite TV providers, locked in battle with broadcasters and online sites for advertising, are taking a page from Google by using data on their ...