The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.
Last night’s Super Bowl featured a familiar mix of celebrity cameos, inside jokes and, of course, Clydesdales. Less familiar, perhaps? A choir of singing toilets.
The top 10 Super Bowl ads of the past five years and why they work, according to System1.
Greg Braun, lecturer at the University of Michigan, department of Communication & Media, and the retired Dp. global chief creative officer of Commonwealth/McCann, is coauthor of our forthcoming book ...
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