Back in 2006, PUMA designed the Sono concept sneaker but never released it to manufacturing stage - a sneaker ahead of its time. The PUMA Sono (2006) Concept Looks Like a Shoe From the Future Written ...

Jan 28 (Reuters) - Germany's Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and ...

This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...

With trailblazing celebrity costume designer June Ambrose as women's basketball creative director, Puma returned to the New York Fashion Week scene. Aptly titled "Futrograde," the brand presented an ...

If there's one thing we know about athleisure brand Puma, it's that they know how to pull off a good collaboration. Following its successful partnerships with artists such as Dua Lipa, Puma is once ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA has expanded the regional reach of its Voices of a RE:GENERATION initiative beyond Europe and the US and added Indian sustainable ...

Puma has entered into a multi-year agreement with Formula One champions McLaren to supply team kit, covering various racing ...

Puma and McLaren Racing have officially launched their new partnership with brand-new clothing lines. It looks like Lando ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA is the most sustainable brand in the industry according to the latest ranking by publication Business of Fashion, which ranked the 30 ...