In the ever-evolving world of marketing, data has emerged as the driving force behind successful campaigns. With 55% of Internet traffic blocking third-party cookies today, the spray and pray approach ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The cookie debate has been dragging on for over seven years, and it's become incredibly ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

BOSTON–(BUSINESS WIRE)–Feb 9, 2021– BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate ...

Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Recently, Advertising Week 2023 brought together ...

Shamaila is Senior Software Architect of Indus Valley Labs, with 25+ years of experience leading global software projects and team building. The digital marketing world is undergoing a seismic shift ...

Much has been said about how brands are under-prepared for the demise of the relatively simple technology that has been the bedrock upon which extraordinary growth in digital marketing has laid— the ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. If you’ve ever wondered why the ad you saw for sunglasses on your ...

With all the focus on FAST and other advertising-based channels, there’s been a surprising lack of attention on Google's once-imminent, now-delayed Cookie Apocalypse, a nickname for Google's decision ...

Chrome users waiting for Google to kill third-party cookies now have to wait even longer. In a Tuesday news update, the company revealed that its plan to start blocking third-party cookies by default ...