The Gary Yamamoto Senko is known by virtually every bass angler. The 5” is a solid pick for its medium size and versatility in different situations. This 30 pack kit should last you plenty of trips ...

Soft plastic stick baits are among the most versatile and effective lures available. They can be rigged in various ways and fished within inches of the surface out to 20 feet or more. Popular ways to ...

Are you a fishing beginner? Do you like fishing a worm? Or are you simply a pro who needs fish in tough times? The Senko worm is your go-to bait. This slideshow will show you how to rig a Senko to ...

The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...

Most folks call it a Senko. In any case, from finesse to power fishing, learn how to rig and fish soft stickbaits the right way to land more bass in every condition. A soft stickbait is a cylindrical ...

Innovations often come about by accident. It happened 65 years ago, when Nick Creme, an Akron, Ohio machinist, invented a game-changing fishing lure. Creme decided he was tired of digging for ...

A chartreuse Senko is evident as Tommy Ford lands a bass that fell for his plastic worm. Ford fishes with the same lure and the same color about 90 percent of the time. Courtesy When it comes to bass ...