Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand. Deep Focus will be in charge of all content and brand assets; some of its duties will include ...

Altos Tequila is bringing its Mexican heritage to life. Riding the momentum of a booming tequila category, Altos is asserting itself with a renewed focus on Mexican cultural authenticity backed by its ...