ABC Family, one of the longtime established cable networks, is undergoing a name change -- Freeform -- to better reflect its young audience getting older. Freeform looks to target what the company ...

Feel free to blame it on my infinite misunderstanding of all things marketing and advertising, but ABC Family’s plan to change its name to “Freeform” has me ...

PASADENA, Calif. (AP) — A roundup of news Saturday from the Television Critics Association winter meeting, at which TV networks and streaming services are presenting details on upcoming programs: The ...

NEW YORK -- ABC Family is getting a new name. The network announced Thursday it soon will be known as Freeform. The rechristening happens Jan. 12, the same day the network welcomes back "Pretty Little ...

NEW YORK — The ABC Family network, home of youthful dramas "Pretty Little Liars" and "The Fosters," said Tuesday it will change its name to Freeform this winter. The rebranding reflects the ...

ABC Family’s ancestry dates to the 1970s as the Christian Broadcasting Network, started by Pat Robertson. It changed its name to The Family Channel in 1990 and was sold twice, first to Fox in 1997 and ...