NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, released a report titled “The State of Programmatic Independent Demand,” examining ...

DENVER--(BUSINESS WIRE)--Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to ...

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Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you’re bringing forward from your ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

The data and ad tech alliance gives campaigns the ability to target voters more precisely When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Comcast’s global ad tech platform for streaming video, FreeWheel, now has a direct integration with Tunnl. The timing suggests that the start of 2026 midterm election media buying is nearing — and ...

With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company has introduced a new product designed to enable media companies manage inventory across sales channels. FreeWheel’s ...

Comcast’s ad platform and ad tech company FreeWheel has announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) server and a suite of intelligence ...

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New MCP Server and Intelligence Tools automate negotiation, optimization, and execution, advancing FreeWheel’s mission to modernize premium video transactions. By providing a secure, open foundation ...

Together, they give campaigns the ability to activate first-party voter data through FreeWheel Buyer Cloud and Identity Network to reach validated voters more precisely and at scale across connected ...