A recent report breaks down the data—here's where you can find the best savings.

Walk down the spice aisle of any grocery store, and you'll find a familiar scene: the name brand jars up front, clean and ...

Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic products often deliver the same performance as their expensive counterparts, ...

A box of name-brand cereal may not seem like an especially luxurious purchase, but when you're trying to buy enough for a hungry family of four, the cost can add up. Luckily, Walmart offers generic ...

You might be overpaying for sunscreen this summer. Here's what to look for on the label before you buy — and how to keep more ...

What do you associate with the word “generic?” Do the words “inferior” or “tastes like cardboard” come to mind? Or do you, like many people, associate name brands with people who are well-to-do, while ...

Are you someone who only buys particular brands of your favorite products? I’m not. I’m a recent post-grad who lives in New York City, so I mostly opt for the cheapest grocery items I can find. If ...