Google had to edit a Super Bowl ad for its Gemini chatbot after viewers noticed it contained misinformation about Gouda cheese.The spot was set to play during a local ad slot in Wisconsin, the state with the most cheese production in the nation.

Google appears to have faked AI output in a commercial set to run during the Super Bowl. The ad shows a business owner using Gemini to write a website description, but the text portrayed as generated by AI has been available on the business’s website since at least August 2020,

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as the phone or computer they access it on. But, like some of Google’s other Super Bowl ads, the company is once again attempting to make you pull out your tissues in between plays.

In attempting to advertise the functionality of it’s AI model Gemini, Google accidentally create an advertisement for the greatest flaw of AI tools: their affinity for just making stuff up. The Verge recently caught that Google had to fix its planned Super Bowl Sunday ad promoting Gemini because the text of an answer provided by the AI model that the company is infusing into everything happened to get its information wrong.

A Tempe-based solar energy startup is showcasing its technology in a Google [bizjournals.com] Workspace TV commercial that will air during the Super Bowl.

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese consumption.