Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data. Google is changing how Google Analytics and Google Ads ...

Optimization decisions rely on conversion data. If your tracking is inconsistent, your entire account data becomes skewed. When conversions use different attribution methods, count types, and ...