Google has escalated its fight over who gets to profit from the web’s data, filing a lawsuit that accuses rival SerpApi of “stealing” AI-ready information by scraping Google Search at massive scale.

Google has filed a lawsuit to protect its search results, targeting a firm called SerpApi that has turned Google’s 10 blue links into a business. According to Google, SerpApi ignores established law ...

In a move that sent shockwaves through the digital marketing world, Google recently implemented dramatic changes to its search engine results pages (SERPs) access. The tech giant's crackdown on data ...