Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the ...

The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the ...

By Foo Yun Chee BRUSSELS, Feb 12 (Reuters) - Alphabet unit Google risks another EU antitrust headache as regulators said they are concerned that the U.S. tech giant may be unfairly driving online ...

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

There is some new data out that shows that yes, Google's AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - A Google sign is displayed at the company's office in San Francisco, April 12, 2023. (AP Photo/Jeff Chiu, File) LONDON (AP) ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...