A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

In Hofer's case, she hopes the Mare Wave treatment (co-created by Fitzgerald and the owner of Mare Salon, Mara Roszak), will breath new life into her long, long hair. "I haven't cut my hair in 11 ...

When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took her back to her childhood days spent in a Staten Island beauty salon, a “cradle of womanhood if you will, especially ...