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Hardee’s storms back into NASCAR with bold new Wallace sponsorship

Hardee is stepping back into the NASCAR spotlight, aligning its comeback with one of the sport’s most scrutinized and ...
SlicksAndSticks

23XI Racing, Hardee’s Forge Bold NASCAR Partnership for 2026

Hardee’s teams up with 23XI Racing and Bubba Wallace in 2026. Learn more about the 23XI Racing Hardee’s partnership with ...
Nation's Restaurant News

Hardee’s launches NASCAR partnership

Hardee’s sponsored multiple NASCAR teams in the 1980s and ’90s, including Hall of Famers Bobby Allison, Cale Yarborough, Alan ...
RACER

Hardee’s returns to NASCAR as series partner and 23XI team sponsor

Hardee’s is returning to NASCAR this season as an official partner of the sport and a sponsor at 23XI Racing.
Speedway Digest

Hardee’s Returns to NASCAR as an Official Partner; Joins 23XI Racing as Primary Partner of Bubba Wallace and the No. 23 Team

NASCAR today announced that Hardee's, the iconic American quick-service restaurant brand, is returning to the sport in a ...
SlicksAndSticks

Bubba Wallace, Hardee’s Launch Bold NASCAR Partnership

Hardee’s returns as Bubba Wallace’s sponsor in the new Bubba Wallace Hardee’s NASCAR partnership with 23XI Racing at Martinsville.