Most people’s first car was a Hot Wheels. And, for a growing number of adult toy collectors, the iconic die-casts are still among their most coveted collectibles. “Hot Wheels has seen an increase in ...

After taking a tour of the Mattel Hot Wheels Design Center and learning about the brand’s Treasure Hunt hidden treasure cars, specially marked and valued at 10x their retail value, the first thing I ...

Hot Wheels has embraced the Itasha subculture with its new Naruto design model.

We follow the 2020 Hot Wheels Legends Tour winner, a 1970 Pontiac Trans Am, as it undergoes the transformation from track terror to toy. Kyle Hyatt (he/him/his) hails ...

“Mattel Brick Shop and Hot Wheels brand collaborations provide adult collectors and auto enthusiasts alike the ability to interact with their favorite vehicles, like these storied Audi Models, in an ...