When meeting with a prospect for the first time, you probably don’t automatically offer your products or services. Instead, you build a foundation by talking with them to learn where they are now and ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

For those of you who follow me on social media, you’ll know that I advocate a return to marketing fundamentals with a focus on developing marketing strategy first, then the tactics that deliver that ...

Many investors think of marketing as more of a function to build brand awareness than to generate leads and sales — but it does both. Here’s how to get your investors on board with your marketing plan ...

Developing a grain marketing plan can be difficult, especially when grain market prices are constantly changing and going through periods of extreme volatility like what we’ve seen in the past two ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...