Keratin treatments come with a lot of rules. During the three-day developing process after your treatment, you can't pull your hair back into an updo (or any style that might cause dents), you can't ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While rocking a new look might seem worth the discomfort, there are alternatives that will look just as ...

Keratin treatments have long been lauded as the source of sleek and shiny strands. The salon service most popular for achieving a Brazilian Blowout is considered a staple for smooth, frizz-free styles ...

During a keratin hair treatment, stylists apply a keratin-based product to the hair before using a flat iron to seal it in. This process can smooth frizzy or damaged hair, producing a sleek, shiny ...