Earlier this week, in an analysis of how TV ads have changed in the 70 years since they first appeared on UK TV, Kantar’s Lynne Deason ran the numbers for us on what she called a “dramatic decline” in ...

The sober comedian celebrates his new role as part-owner and creative director of Years Beer in the brand's first nationwide ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

NEW YORK (AP) - Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, ...

Recent academic research has focused on the use of novelty and shock in advertising executions. One manifestation of this approach in American television advertising is the use of aggressive humor; a ...

Rugiet, which offers ED meds that work on both brain chemistry and blood flow, is attempting to change up the messaging around ED with plenty of double entendres to break the awkward ice. The brand’s ...

NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and ...

NEW YORK (AP) — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — Advertisers bet big that ...