Lazy, Stupid Nonsense: This Year’s Super Bowl Ads
With their pointless cameos and insipid concepts, Super Bowl ads are a uniquely boring part of modern American life.
These Are The 10 Best Super Bowl 2025 Ads, According To Experts
Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as Eagles and Chiefs face off.
Super Bowl 2025 commercials: AI, humor, more - what worked, what didn’t
• Uber Eats and Instacart took similar tacks, brings out a multitude of products and characters all in the name of showing how many things you can buy using their products. Uber Eats aligns football and food while Instacart brings back products and characters from previous big games.
9 Super Bowl LIX Food Ads Ranked From Worst to Best
Seeing Meg Ryan and Billy Crystal together again should have been a slam dunk, but Hellmann's "When Sally Met Hellmann's" ad just didn't land. While we love a good reunion, the mayo-fueled humor felt stale, despite Sydney Sweeney's best efforts.
This year’s Super Bowl ads are all about fun and familiarity
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the Kansas City Chiefs going for a historic three-peat against the Philadelphia Eagles.
Worst Super Bowl 2025 Ads Named in New Poll
Mobile's tie-in with Elon Musk 's Starlink and ChatGPT, also featured in the lowest rated 57 ads, according to the online poll which asks viewers to rate the ads on a scale from 1 to 5. Budweiser's "First Delivery" topped the poll,
Ipsos Reveals the Super Bowl's Best Ads of 2025
Little Caesars, Pringles, and eight other brands took home the win for Best Super Bowl ads of 2025, according to new Ipsos data. Over the past five years, Ipsos, one of the world's leading market research companies,
Super Bowl commercials: The 5 best (and 5 worst!) from the 2025 Big Game
By now you've had time to process the Eagles' dominance, the Chiefs' implosion, Kendrick Lamar's halftime performance, and everything else around Super Bowl LIX. Sure, you saw Pup
The Psychology Of Laughter: Why Humor Sells During The Super Bowl
Americans love American football as much as they love to laugh, and advertisers have noticed. This is why the funniest ads ...
From Dad Energy to Pickleball Hustlers and AI, Super Bowl Advertising Promises Entertainment
From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...
Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers
Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate ...
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...
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Super Bowl Ads Shift from Stars to Stories and Humor Wins Big
XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game a ...
Super Bowl ads lean into comedy, nostalgia to avoid controversy
Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing ...