Many companies put their ads online ahead of the game, but some held out to maintain an element of surprise. Humor dominates in the ads released so far. Four old ladies go on a joy ride with ...

The first-time advertiser goes for silly humor in an ad that shows a man’s tongue dancing, and even doing a flip, to a song sung by Shania Twain to represent how good Nestle Coffee Mate Cold ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...