Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing ...

Billy Crystal, Meg Ryan, Martha Stewart and Matthew McConaughey are among the stars appearing in new commercials.

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Anheuser-Busch InBev brings back Clydesdales for a Super Bowl ad to celebrate American grit after a prior controversy. Brands ...

This week’s roundup is a playful collection of ads that appeal to viewers’ sense of humor. A brand’s marketing efforts are often more successful if they make viewers feel a certain way ...

followed by humor and comparative appeals. All else being equal, consumers responded to emotional appeals more favorably than to rational appeals. Television advertising influenced advertisement ...