The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...

Hey, remember that Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising.

The recent Super Bowl 2025 ad is going extremely viral among the viewers and there is a significant reason behind it.

Like its predecessors, the commercial will be a tongue-in-cheek take on car buying — eschewing hard sell for soft humor — and will feature mostly company employees. “We see these ads as a ...