It’s a good bet you’ve seen at least part of an infomercial and probably parts of more infomercials than you care to remember. Referred to simply as “paid programming” in TV listings, the half-hour ...
When Dodge launches its first new full-size pickup truck in two decades this fall, expect the usual bombardment of advertising including billboards, TV spots, magazine ads and newspaper inserts. In ...
It appeared to be a program devoted to a National Institutes of Health study on sleep and sleep deprivation. Millions of Americans have problems sleeping, reported the narrator, citing statistics from ...
If you think marketing your product with an infomercial is a quick way to make millions, think again. Industry experts say only one product in 20 is a hit. Although consumers bought $1.1 billion of ...