The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

A variety of different types of sodas in ice - Davizro/Getty Images If you're a big player in the soda game and wanna be taken seriously, you've gotta offer more than just your classic flavor. Take ...

Pepsi is adding a creamy, fruity flavor to the soda aisle. The soda brand is releasing a brand-new flavor: Pepsi Wild Cherry & Cream. The new beverage will be available in regular and zero-sugar ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...