John Frieda Hair Care has launched its first formal collective of hair care experts, called House of Frieda. The Kao-owned brand has enlisted an initial six-member cohort — who range from hairstylists ...

John Frieda Hair Care is bringing together stylists and content creators to help educate consumers the benefits of its products with a new initiative — The House of Frieda. The multi-faceted ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “I can’t believe how much thicker my hair feels,” raved one ...

I've been covering all the hottest Prime Day beauty deals for coming up on 48-hours, including everything from discounted skincare to the best makeup sales, and a brand that's caught my eye as the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to fine or thinning hair, many of us have a ...

KAO USA's John Frieda Hair Care partnered up with GLSEN to hold prom for Cincinnati students on Saturday. KAO USA's John Frieda Hair Care partnered up with GLSEN to hold prom for Cincinnati students ...