The release of the John Lewis Christmas advert is a monumental event in the British calendar. In the years gone by, the retailer has managed to make its customers sob and laugh over their festive ads ...

With Halloween out of the door, the annual launch of the John Lewis Christmas advert heralds the start of the festive season for many people. First launched in 2007, the ad has usually attracted a lot ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...