An independent advertising agency has notified Microsoft it has encountered significant challenges with invalid traffic and junk leads that have impacted performance of client campaigns, and could ...

With 12–14% of digital ad spends lost to invalid traffic and AI-led bots, experts warn India’s biggest marketing channel ...

Further, most of today’s ad blockers also block tracking and analytics tags. Data from RescueMetrics reveals that a quarter of the analytics data is not being recorded because the analytics tags were ...

When I present my research on ad fraud at conferences (and on webcasts during quarantine), most marketers shake their heads in disbelief. It’s hard to believe there’s all this fraud going on when ad ...