I find your lack of faith disturbing.

A fresh wave of LEGO sets inspired by Star Wars has officially arrived, and it’s one of the most interesting launches the ...

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group launched its new interactive SMART Play technology.

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina Build Review. Dan at Squirrel Stampede is Curious about how to work the new ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...

A vibrant design and thoughtfully curated breakout areas make for a space that reflects the fun of Lego. Read more at ...

Tom Holland has partnered with LEGO and featured in their new Never Stop Playing short film trailer. The Spider-Man: No Way Home star surprised fans as he appeared in various get-ups to promote a ...