Inevitably, the marketing strategy for a local small or medium-size business is going to differ from that of a multinational corporation. As anyone who has owned or run a local SMB can attest, they ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Whether you have just started a small business or opened a café, you are looking for ways to attract customers. Then digital marketing is an excellent to-go option. A small business doing most or all ...

A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it's local SEO that makes ...