Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing ...

Here are 13 great tips for local marketing strategies and tactics that work. ... So, say you are a digital marketing company that provides B2B marketing services for businesses in a specific area.

Austin Paley, director of corporate marketing at digital agency Blue Fountain Media, says one local marketing strategy ...

Micro-influencers are where it’s at in 2025. Forget shelling out big bucks for celebrity endorsements. These folks have ...

About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help ...

A logical place to begin developing a local event or seasonal strategy is identifying the types of events and occasions that are most relevant to your business and customer base.

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

For businesses using inbound marketing as a strategy, the pandemic, along with the changes in consumer behaviour, demand that you review and improve your existing plan.

Local Marketing Strategies That Startups Often Overlook. ... “But don’t forget to check to see if there are any similarly named businesses in your local area.