Inevitably, the marketing strategy for a local small or medium-size business is going to differ from that of a multinational corporation. As anyone who has owned or run a local SMB can attest, they ...

Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...

NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing tips for success.

Starting a business on a shoestring budget can be both exciting and challenging. As a bootstrapped startup, you may not have a huge marketing budget at your disposal, but that doesn't mean you can't ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...

A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it's local SEO that makes ...

Opinions expressed by Digital Journal contributors are their own. In the competitive landscape of today’s business world, understanding the importance of lead generation strategies is crucial. A lead ...