Inevitably, the marketing strategy for a local small or medium-size business is going to differ from that of a multinational corporation. As anyone who has owned or run a local SMB can attest, they ...

LinkGraph’s New GEO Methodology New York, United States – December 24, 2025 / LinkGraph / LinkGraph has unveiled its groundbreaking geographic SEO (GEO) methodology, crafted to elevate local search ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...

Whether you have just started a small business or opened a café, you are looking for ways to attract customers. Then digital marketing is an excellent to-go option. A small business doing most or all ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Opinions expressed by Digital Journal contributors are their own. In the competitive landscape of today’s business world, understanding the importance of lead generation strategies is crucial. A lead ...

The Wisconsin Marketing Organization held a banquet Dec. 3 with presentations on semester-long collaborative projects and ...