Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Marketing a franchise brand comes with its own unique set of challenges. Not only are franchisors trying to make an impact in an increasingly competitive and noisy landscape, but they also have to ...

Sport Clips Haircuts, the nation's leading franchise dedicated to men's and boys' haircare, has deployed more than 3,400 SOCi ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased competition. One area that is often forgotten, but has the ability to make ...

NEW YORK, April 8, 2026 /PRNewswire/ -- Reshift Media, widely recognized as one of the top digital marketing firms for franchises, announces the launch of Franify, a first-of-its-kind platform ...

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let’s dive into that. Storytelling in franchise ...

For franchises and multi-location brands, keeping this information accurate across Google, Apple Maps, Bing, Facebook, and major directories is a much larger operational challenge. A single location ...

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...