Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Although online sales continue to command a significant percentage of consumer purchases, brick-and-mortar stores remain essential. Even digital giants like Amazon and Alibaba have invested in ...

When Biscuit Belly launched in Louisville, Ky., in 2019, it tapped into three restaurant-industry trends right out of the gate: fast casual, the breakfast and brunch dayparts, and fried chicken. With ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

In case you hadn’t noticed, we are now closer to the year 2076 than we are to the end of World War II. And we’re nearer to Sept. 11, 2019, than we are to Sept. 11, 2001. Yes, the world turns, time ...

Whether you have just started a small business or opened a café, you are looking for ways to attract customers. Then digital marketing is an excellent to-go option. A small business doing most or all ...