In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...

Still undecided if they'll remain with FanDuel Sports Network's parent company or hop to MLB Media, Cardinals make a subtle ...